ДУХИ ЖО

Russians will appeciate. 
Two giant billboards plastered all over LA. 
Uno: KIMORA IS BACK! Which my russkies eyes consistently read "KIKIMORA" 
But this is just a warm up 
Dos: Kim Kardashian's ad for her fragrance. 
Her trademark? Two Ks back to back. 
How does is look? Like a giant Ж. 
And Ж is what she's famous for. 
Too perfect not to share.

 

Explanation to non Russian speakers:
Uno: KIKIMORA (КИКИМОРА) in Russian means something like a "female swamp thing", "female goblin" etc.  And the billboard is selling KIMORA as this super hot sexy thing. Dig the irony? (See, Alanis, it's not that hard.)
Dos: If you say or see Zhe (Ж) in Russian, the first thing that pops into Russian speaking head is "Zhopa" (Жопа) which means "Ass". So in Russia fragrance with the name alluding to "Ass" probably wouldn't sell well. It also stands for female bathroom, which is not that funny but will still hurt the sales.

PS. Notice the placement of the Ж symbol. Maybe her people know?